The morning I heard Gospel Drive changed my life. The next day, I went to see Kevin Brown and we began talking about the new "Christian" experience. Kevin invited me to join the Gospel Drive team and every morning at 6:00 AM "without pay" I faithfully made my way to WKKC FM and began producing the "Gospel Drive Show" and following the program I would head to Columbia College for school.
The Gospel Drive program exploded in Chicago. Now I can't give you any specific numbers regarding how many people were listening but I will say that program captured the South Side of Chicago took the reputation of WKKC in another direction and influenced the decision of some commercial station managers to consider the Gospel format in Chicago. Gospel Drive became so visible that the administration was worried that the playing of Gospel music on WKKC would violate the First Amendment of the Constitution and bring lawsuits to the station. The paranoia by the administration of Kennedy King College towards Gospel music became an issue and would ultimately lead to a management change in 1997.
I continued volunteering at WKKC FM and in the summer of 1996, was given an internship at CBS during the 1996 Democratic Convention. I along with several other KK College students enjoyed the paid internship put together by the City Colleges of Chicago. In the fall 1996, because of my excellent work ethic I was given a part-time position as an audio engineer in the Theater.
Although my title was theater engineer, I was charged with assisting in the operations of WKKC FM under James Kelly who became the point person for the radio station. Mr. Kelly's new designation came from the Director of Broadcasting. I was being thrust in the middle of Kennedy King College/WKKC politics and did not have any interest in being part of the mess. I determined that I wanted to join my mentor and teacher Professor Hemphill as a colleague at Kennedy King College.
On Thursday June 5, 1997 everything changed for me at WKKC. Kennedy King college politics were raging like a forest fire. James Kelly had been suspended from WKKC FM over religious statements made by an announcer and there was student unrest over his suspension. At the City Colleges of Chicago board meeting several students protested the suspension of Mr. Kelly and other things. The actions of the students resulted in the resignation of the Director of Broadcasting. WKKC was in turmoil and at 5:30 PM the Director of Broadcasting resigned and I was asked to oversee the operation of WKKC FM.
The decision to accept overseeing WKKC was the best and worst decision I made in my life. The best part of the decision would be realized after I was terminated. The worst part was ongoing. I had just graduated from Columbia College and was very inexperienced. In the early days of managing I had to teach myself and learn everything about the business of commercial radio, non commercial radio, and educating students in a very short time. I was alone being baptized by fire, a real on the job training experience however Mr. Hemphill was there for me and held me up through everything.
Accepting the management duties of WKKC was the worst situation for me because my decision created many enemies. Every moment of my 6 year employment at WKKC was being scrutinized. I'm not sure if there was ever a day that I rested being in that position. I was never paid just value for my efforts or recognized for anything other than the last days at WKKC but that did not stop me from doing my best. I knew from the moment that I accepted the position that I could/would not be able to match the accomplishments of my predecessors however I envisioned my place to be in the classroom.
As the po
int person of WKKC I left the programming as it was. There was no need to change the format it was not broken. WKKC FM's programming was eclectic. I hated the urban radio stations in Chicago. They all sounded the same and I felt they were not serving the community. There was nothing unique about any commercial radio stations playing urban music in Chicago. Their uniqueness was lost due to the philosophy of media deregulation, consolidation and the pursuit of corporate profits.The early days of managing WKKC were filled with challenges. The Dean instructed me to write a "Station Manual" to structure the operation of WKKC. Student access and participation was paramount. The procedures for being on radio were clearly defined. I believed in learning by doing. Any student who desired to be in radio, I encouraged to create and develop themselves into a unique personality and "not worship" anybody on the radio. And at the same I stressed the importance of being a critical thinker and innovator.
The opportunity to teach surfaced after enrolling in graduate school. I found solace in the classroom. Professor Hemphill guided me on being an instructor. It was in those sessions that I felt the magnitude of being a teacher and I relished the responsibility. Mr. Hemphill directed me in balancing the management of the station and the classroom experience. We talked on a regular basis and Virgil helped me to develop an educational framework for training and managing the station. Each semester students in the advanced radio production class produced a public affairs program. I was on a mission to involve as many students on the radio station that I could and everyone had to spend time in the news department.
WKKC became the "Station Making the Difference!" My perspectives about radio changed in graduate school as I began to look at radio's future differently. It was in a future of technology course with Dr. Mel Muchnik that I saw the future of radio on the Internet. Dr. Muchnik assigned a book entitled "Being Digital" by Nicolas Negroponte which had a profound effect on me. After reading the book, I spoke with my graduate adviser the late Professor Eli Segal and decided that I would write my thesis on "Webcasting" a project based on putting WKKC FM on the Internet.
The first changes were made to the station slogan and WKKC 89 point three FM to WKKC 89 dot 3 FM, the signaling of WKKC heading towards the Internet. Now back in 1997, people were deeply entrenched in terrestrial radio and discounted the presence of the early Internet. Most people called me crazy for making the change but today those same people realize I was being a visionary. Everything is on the Internet. Researching the Internet, developing the infrastructure for placing WKKC on the web, finding funding for the project then writing about it earned me a Masters Degree in Media Communications from Governor State University, unfortunately despite having everything technically to complete the project the journey stalled for numerous reasons beyond my control.
The students coming to the Broadcasting Department at Kennedy-King College were full of hopes and dreams. Enrollment under my watch tripled from 100 to 357. As I studied the broadcasting industry in graduate school. I realized that because of industry deregulation and consolidation that the job market would become smaller and smaller however that did not discourage me from telling students the truth of the industry and still encouraging them to be the best that they could be. Everyone one my former students will tell you that I said to them "kick everybody's a-- there is no one better than you on the radio!" Today several students under my watch are working or have worked in the industry.
WKKC was awarded the Black College Radio Station of Year and the award came as a surprise us. While I did not make the trip to Atlanta in 1997, the reaction of the students when they returned inspired me to continue the annual journey to the BCR. In traveling to the Black College Radio Convention the students met students from other HBCU's and built relationships especially with students of WTST Tennessee State University's Student Run Internet radio station. One of most rewarding things about the college experience is networking with students from other campuses.
The students of Kennedy King College continued making the trips to the Black College Radio Convention becoming enterprising and raising funds to help sponsor the trip. The broadcasting club organized fund raising activities during the basketball season. Everybody worked together. WKKC FM was broadcasting home games of the basketball teams and the Broadcasting Club was allowed to sell concessions to raise money for the Atlanta trip. As manager of WKKC FM, I had a focus on public affairs programs as well as music. I added several talk shows to the line up along with more gospel music and because of those efforts I received the "Station Manager of the Year Award" from the Black College Radio Convention in Atlanta.
The Kennedy-King College experience suddenly came to an end on January 3, 2003. It was a surprise to me, but insiders knew that the "termination" was going to happen at the beginning of the year. I was crushed. I remember the students coming to my house asking me what do you want us to do. I told them nothing. What it is, Is What it is. I'll be fine. I just couldn't understand why there was an attempt to "destroy" my reputation after I had worked so hard trying to develop a program to educate students and build the college.
In addition the dream of giving back to the community as a professor ended. Despite the accomplishments I made as a teacher/manger it amounted to nothing because I was an "AT WILL" employee which meant I could be terminated for good, bad, any, or no reason. However, the experience I gained from Kennedy King College prepared me for where I am today. I could not have had a better opportunity than I had at Kennedy King College. The experience lead me into research and scholarship on Internet radio, college radio management, media ownership and digital production. I managed a nationally recognized college radio station, taught in a Junior College completed an MA degree and established a reputation in the Gospel Music industry all at the same time. What others meant for harm turned out to be "for my good!"
In my years at Kennedy King College I met some very influential persons Alex Snipe, Drew Dawson, Chris Squires, Jamillah Muhammed, Lee Michaels(WCAO), Taft Harris and many other broadcasters. I authored how to set up an Internet Radio station, installed the first computer automation system for WKKC FM and began the 24 hour broadcasting schedule. Under my leadership, Crawford Broadcasting recognized the impact of WKKC's gospel programming and offered me a job on Power 106. I had the opportunity to go to many professional and educational conventions and met Sherman Kizzart, Michael Jaye Jackson, Dr. Turk Logan, Professor Shannon Levingston and Shirley Ellis. All of these individuals impacted my career in one way or another. When I arrived in Washington, DC I was hired at WCAO Heaven 600 in Baltimore and all of this came from the hard work during the WKKC experience. And most of all the students at Kennedy King College under my watch were some of the best students I have experienced. They cared for me and those that did not respected me.
I have to call out a few KK students especially Bruce, Kevin, Nicole, Drewsean, Traci, Latrice, Donnie, Paki, Karla, Arnetta, Shanaka, Richard, Tommy, Davonna, Tangy, Thomas, Fredrika, and so many others. If I forgot you (and I know I did) it's because I'm getting older. Also the high school students who were in the knowledge quest program.
"They Don't Know Who We Be" -- LOL !
Many thanks to Shannon Thomas, Maeola Davis, Chris Base, Rick Crum, Lamont Watts, Kevin Brown, Darryl Dennard, Fletcher Garrett, Derrick Smith and David Franklin for helping me out during my watch. Also, Al Greer who in his creative genius and amazing voice produced some incredible 89 dot 3 imaging drops. (We're 89 dot 3, because it's impolite to point!). Finally I have to mention a few of the WKKC Veterans who manned their posts and helped with the new recruits. Thanks Mike Brown, PJ Willis, and Keith Reed.
The WKKC experience was rough, but when I got the call from Howard University stating that I was selected to join their faculty the Kennedy King College experience was worth it! And I would not change it for the world.
Thanks KKC/WKKC -- To God Be The Glory!
