From the Desk of Professor Reggie Miles.

I attended another workshop today of the "Alliance" formerly known as the Chicago Area Gospel Announcers Guild. It was another great meeting for artists and promoters as some Chicago's elite musicians and producers were on tap in a panel discussion. I didn't stay long to hear the panel because I had to go somewhere else. However, I did hear stay to hear the radio address given this month by "The Godfather of Internet Streaming" Andre Carter.

Even though philosophically Andre and I have disagreed with what should be called radio, he did a great job speaking on what he knows about in "Internet Streaming". (Something I've been trying to clear up with him from years) I was really surprised because for the first time I heard him state a difference between "Internet Streaming" and Broadcast Radio. There is a difference. Yea !!! Andre. (more on that difference at another time). And of course, He really wasn't supposed to talk about "streaming", but we know the king of shameless self synergy promotions. (Actually, he was supposed to introduce his guest but he missed the memo).

To fill in the void that will undoubtedly grow for the radio personality, those interested in radio, and the brokers each month. I will write and share some information here in this space. One cannot expect to learn about radio and broadcasting when radio and broadcasting are not a priority. And for radio to be a priority the leadership should be one with experience as a radio announcer or radio personnel. A person can't talk about what they don't know about.

Here's something to think about. 🤔

In a few months the FCC will begin plans by law to assess whether or not the current media ownership rules are still valid or effective. The current FCC commissioner wants to give over more control of the media to corporations and wants to deregulate ownership laws even more creating monopolies. The FCC is headed in this direction even though there is evidence that bigger is not better and the two largest radio 🤔broadcast companies facing bankruptcy.

Does Facebook LIVE add or diminish your reach and potential for earnings via the Internet stream?

Are advertisers ready to invest in Internet Streaming?

And for the artist considering Internet Streaming as a Promotion

Here's a Tip..

Do not waste PROMOTION dollars on Internet Streaming stations that cannot "DISPLAY" THE ARTIST NAME, NAME OF THE SONG, and show the ALBUM COVER when the song is played on the STREAM PLAYERS (eyeballs help to sell music too). Many Internet Operators don't have staff or personalities to provide audiences with information about your music (DJ's help to sell music too). So what sense does it make to pay to have your music played on a streaming media outlet and the streaming station can't provide you a "MULTIMEDIA experience. Make sure that a streaming station you invest in also has the capability through it streaming player to provide visual information and a link(s) to where your song can be purchased. Every outlet you use on the Internet also should help you SELL your music. Spins mean nothing without SALES. Before you invest, Make sure your streaming choice also can display your ALBUM COVER on it's WEBSITE. This is added value for your promotions dollars which will increase the reach and presence of your music.

Something to think about ..🤔

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