Monday, May 11, 2009

Tom Joyner Broadcasting Live from WKKC ?

Every now and then when something in Chicago radio happens I get a call in DC and someone asks what's up this?

When told that "Tom Joyner will broadcast his show from the New Kennedy King College" I said "Oh Wow that's interesting, how does that educate students?" I am not a hater but where is the benefit to the students? Sure a few students will get the opportunity to see how a "syndicated" show is preformed that's admirable. However in the immortal words of "Public Enemy's" sideman Flavor Flav
"Don't Believe the Hype!"

As an educator, it is a force of habit to critically think about things in the best interests of the student. Having some experience at Kennedy-King College, I'm not sure that the TJMS broadcasting live from the New Kennedy King College benefits anyone other that the person that orchestrated the deal. Radio syndication has all but eliminated the opportunity for students to gain experience to become personalities like a Tom Joyner. How is the observation of a syndicated radio show beneficial to the student? Syndication has eliminated that very job the student covets. On the other hand, Tom Joyner in a classroom setting with a group of students adds value and quality to the learning experience. His experience and wisdom can be spread out over many students in a classroom setting.

A few people in Chicago radio attempt to rewrite Chicago radio history with a twist toward self aggrandizement and such maybe the case from the New Kennedy King College. The addition of the name Tom Joyner to the media program immediately adds status without adding quality while simultaneously camouflaging the weakness of the media program. "Hey" We've got Tom Joyner at WKKC. The question is what else is there to teach and train students other than "BIG NAMES?"

In this world of rapidly changing technology BIG NAMES are not enough. Students need the hands on experience and the knowledge of learning how to think critically. Content is king, technology is the tool and students must learn to utilize the tools of technology to enhance the creativity that leads to the creation of compelling content. KK College has state of the art broadcast facilities in WYCC and WKKC. Students that graduate the program should be trained in the technology, possess an ability to think critically and express themselves creatively. An education is more than just being trained to join the workforce.

Education also creates leaders for the changing world too. Like the person to replace a Tom Joyner

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