It's a new year and I will be more aggressive writing about issues that touch me. After 12 years of teaching, I have learned and experienced enough about teaching to have something to say about what is a good education in media communications. Here is my first issue of the new year. Why aren't more students on the air at WKKC FM?
WKKC FM is licensed as an Educational Non Commercial Station. According to the FCC, 73.503 Licensing requirements and service. A noncommercial educational FM broadcast station will be licensed only to a nonprofit educational organization(City Colleges of Chicago) and upon showing that the station will be used for the advancement of an educational program. What that means is WKKC meets the FCC requirement by serving as a laboratory for students to gain practical experience that will benefit them in their careers. What students lack in ability should not be judged it should be the basis for the training program.
A college radio station is the place where the students can discover both freedom and responsibility in broadcasting. If students are not on the air how is WKKC FM meeting the FCC license requirement of an educational non commercial station advancing a program?
Here is what happens for students Howard University. Each year the General Manager of WHUR manager and the Faculty Adviser of the Department of Radio Television and Film chair a committee that selects student managers to run the station. The selected students are then trained during the summer in the operation of running a radio station. Each student manager is mentored by a professional counterpart from the station benefactor WHUR 96.3 FM, the 2009 Winner of the NAB "Urban Station of the Year" Award. The selected student managers are paid during the summer internship and receive a stipend for each semester.
At the beginning of the academic year the student managers select from a pool of over 125 applicants the personnel to man the station. This procedure though not perfect keeps the mission and purpose of the station in line with the mission and purpose of the Department of Radio Television and Film in that the student station is dedicated to embodying professional, ethical and legal standards while promoting a leadership experience for its students and providing broadcasting services to the Howard University campus and the world via the Internet.
The student managers along with the professional mentor and Howard University faculty work together in training the student managers to run the student radio station. Students run the day to day operation of the station and are accountable to the faculty adviser. Instructors who teach audio production classes assigns projects to produce content for the student station. Exceptional audio production students also are given extra opportunities to create and produce content for the HD radio stations of Howard University. There is a commitment to encourage students in the classroom to be "content" creators. In media today, the mantra is "content is king."
Student policies and procedures vary from school to school but educators agree that the student need is the most important. Every effort should be made to educate and train media communications students through hands on experience with an emphasis on leadership and critical thinking. The beauty of College Radio is that it is a place where desiring students can learn, stumble, fall down, and get up with the assistance of academicians and professional staff that care. Not the cold shoulder of the industry that will consolidate, downsize, voice track and syndicate operations closing doors of any opportunity. Teaching radio is more than preparing the student for a board operator position. There is still a need for communicators. It is the job of the academic institution to educate and train the students.
College radio may be the only place where a student can develop into a personality. Niche radio is for commercial radio stations. College radio can be eclectic. Why not encourage the desire of a young student or any student for that matter? Put students on the air and connect the faculty with the station to assist in teaching them. It's about teaching and "learning" the art of being a good broadcaster.
Here's a historical fact. Students in the early 70's at the old Wilson Jr. College worked together with faculty and petitioned the FCC to obtain the license for WKKC FM. Students wanted a radio station to learn and practice radio broadcasting in the program. Over the 35 year history of WKKC FM, the students desire to learn and participate on WKKC FM has not changed just the people and philosophies of those that run the station.
Thank God, that the Local Community Radio Act was passed and more "community stations" can surface in the area. Maybe some other schools will get a chance at owning a LPFM station.
Just my take.
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